The market for smartphones, or at least technology at your fingertips such as smartglasses and smartwatches, is increasing. Apple’s iPhone 6 sold 10 million units in its opening weekend (that’s twice as many as the last version of the iPhone): by the end of 2014 the iPhone 6 will be available in 115 countries.
It’s late. You stumble out of your car with your briefcase and keys in hand. The day was long, the coffee mediocre and you aren’t sure how productive the day was. You shuffle your briefcase and keys around to free a hand so you can shut the car door.
Alice, an entrepreneur, is beginning her second business. Her first start-up went horribly wrong—between her idealistic yet inexperienced idea of how it was going to happen and an employee breaking in and stealing all her work, the business collapsed and she packed it in.
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